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“I’m spending a lot of time speaking with founders who feel their business is heavier to run than it should be; more manual work, more admin, more noise, but not necessarily better output.

Alongside running a global talent agency and a clothing brand, I’ve been actively using AI across my own businesses to streamline workflows, improve content efficiency, and support growth in very practical ways. What’s become clear is that the value isn’t in the tools themselves; it’s in knowing where AI actually makes a difference and where it doesn’t.

Off the back of that, I’ve started offering a small number of AI Business Audits. They’re designed for established businesses with teams, systems, and existing processes who want clarity on where AI can realistically save time, reduce cost, and improve output, without disrupting what already works.

This isn’t training or experimentation. It’s a structured, founder-level review of how a business operates today, with clear, prioritised recommendations.

If that kind of clarity would be useful, happy to talk”

- Abby